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Wednesday, December 08, 2004
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PSP really a secret iPod killer?
Speculation that the PSP is really a way for Sony to sneak in on the market so far dominated by Apple's iPod MP3 player.
From Forbes, "The plan, says Andrew House, executive vice president of Sony Computer Entertainment America, is to get the device in consumers' hands primarily as a gaming device and then use it to market music and video."
"In a presentation at the USB Media Week Conference taking place in New York this week, House described the iPod as a device that consumers buy as an indulgence or for status. "
'In the portable space, there are devices that are a necessity, like a cell phone, and there are devices that are indulgences,' House said. 'The iPod fits very much into the indulgence and status category and that is where we are going to go head-to-head with PSP.'"
"Asked after his presentation if he saw the PSP-Sony Connect combination as Sony's main avenue of attack against the iPod-iTunes combination, House called gaming 'fundamental' to the device. 'Once we get the device in people's hands and they see how good it is with gaming, then we'll seal the deal with other content.'"
Posted by Al on 12/08 at 11:05 AM
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