Wednesday, November 28, 2007
From November 18th through November 24th, Nintendo set a US record of sales for Nintendo products.
Nintendo of America has sold more products from November 18th through November 24th than any other time in history.
*A record of 653,000 Nintendo DS was sold during Thanksgiving break. It beat the previous record of 600,000 Gameboy Advance sold in 2005.
*350,000 Wii and millions of games and accessoriesӔ were sold. The 350,000 figure for the Wii is the highest one-week total in the U.S. since the systems launch last year. "Nintendo claim that the Wii has reached a total of 5 million units sold faster than any other console in U.S. history. Nintendo also points out that the success of both consoles has come despite no official price cuts."
What a huge breakthrough for Nintendo. Setting US records is a huge accomplishment. "Black Friday" not only helped Nintendo but it helped other game systems as well.
on 11/28 at 09:23 AM
Monday, October 22, 2007
Nintendo loses their VP of marketing
So far, 2007 has been a bit of a paradox for Nintendo of America. On one hand, the US arm of the Kyoto, Japan-based game giant has had a banner year. Its Wii console has become a phenomenon, selling over 4.5 million units in the US as of the end of September, according to the NPD group--500,000 last month alone. The DS wasn't far behind with 496,000 units sold during the month.
On the other hand, 2007 has seen unprecedented turnover at NOA. While former VP of marketing Reggie Fils-Aime has been repeatedly honored for helping guide the company out of the GameCube doldrums, his colleagues weren't so lucky. Early in the summer, Nintendo Co.'s president Satoru Iwata quietly decided to split up his company's US division. While NOA's headquarters remains Microsoft's neighbor in Redmond, Washington, its marketing department was relocated to New York and its PR arm put down stakes in Redwood City, California--home of Electronic Arts.
As a result of the trifurcation of NOA's operations, many members of its internal PR and marketing teams were given a choice: Relocate or quit. Two of the company's most public faces--director of public relations Beth Llewellyn and senior vice president of marketing George Harrison chose the latter option. So did vice president of marketing & corporate affairs Perrin Kaplan, who announced this month she will be leaving NOA at the end of the year.
Lightnings opinion: Well, she's been working there since the days of the SNES and as such is a well respected figure. However, I see no problems in replacing her.
News importance rating: 4/10
Posted by ~Lightning~
on 10/22 at 06:24 AM
Friday, August 11, 2006
Ubisoft has announced it will significantly expand its Petz series of games for Game Boy Advance, Nintendo DS and PC.
Ubisoft’s Dogz and Catz series have already won over a huge audience, are currently among the top 10 games on Game Boy Advance and have sold more than 1.4 million copies on PC since their introduction. The Petz series allows players to adopt and train their cuddly friends. Players create and control a cute furry pet that they choose from a selection of many different breeds. Players can take their pets everywhere within the virtual environment, starting inside the house and walking around the neighborhood to visit friends.
“Consumers are hot on the prowl for more pets games and Ubisoft has responded by expanding our family of loveable creatures,” said Jay Cohen, vice president of publishing at Ubisoft. “We’re building upon the success of our existing Dogz and Catz franchises and introducing new animals that consumers are sure to adore. Now everyone with a PC, Game Boy Advance or Nintendo DS will be able to have the rewarding experience of raising their very own pet.”
Upcoming Petz titles include:
Dogz on PC and Nintendo DS (November 2006): This classic game, already a proven brand on PC and GBA, make its debut on Nintendo DS. Choose your favourite puppy from a large selection of breeds and interact directly with it.
Dogz Fashion on GBA (September 2006): Dogz Fashion allows players to adopt their own adorable puppy, dress him/her up in all kinds of fashionable outfits and enter him/her to win fashion competitions.
Catz on PC and Nintendo DS (November 2006): Ubisoft created the first cat-simulation game ever, bewitching PC gamers around the world. Catz is eagerly anticipated by the game’s numerous devotees. It allows players to adopt his/her favorite kitten, interact directly with it and watch it grow.
Horsez on PC and Nintendo DS (November 2006): A newcomer in the Petz series, Horsez is the first game that allows you to care for your very own horse, ensuring he grows into a strong adult horse.
Hamsterz Life on Nintendo DS (November 2006): Raise several breeds of hamsters and build fully customisable homes for them to grow up in.
Posted by Al
on 08/11 at 01:34 PM
Monday, July 10, 2006
Majesco Entertainment Company today announced that America's sweetest sweetheart, Strawberry Shortcake, will star in the brand new Game Boy Advance adventure Strawberry Shortcake Sweet Dreams.
The game is based on the October premiere of the theatrical movie from DIC Entertainment, the brand licensor, and American Greetings, the Strawberry Shortcake brand creator.
“Generation after generation, the Strawberry Shortcake brand has continued its unprecedented growth to become one of the strongest franchises for today's young girls,” said Ken Gold , vice president of Marketing, Majesco Entertainment. “Our new Strawberry Shortcake Sweet Dreams video game offers fans an original interactive experience that serves as a perfect complement to the film.”
Developed by Gorilla Games, Strawberry Shortcake Sweet Dreams is based on scenes from the upcoming “Sweet Dreams” movie and incorporates actual images from the CGI-animated film. Strawberry Shortcake Sweet Dreams lets fans play as Strawberry Shortcake and her friends Raspberry Torte, Angel Cake, Ginger Snap and even Sleepbug. Flying, driving and adventure scenarios challenge the characters to work together to save Strawberryland and beat the Purple Pieman! As the game progresses, My Sweets mode also details each character's accomplishments and unlocks special pictures. Strawberry Shortcake Sweet Dreams will be available in late September for a suggested retail price of $19.99.
Posted by Al
on 07/10 at 01:52 PM
Friday, June 23, 2006
Electronic Arts has announced that Need for Speed Carbon is in development and will hit the streets this November.
Developed by EA Black Box in Vancouver, British Columbia, Need for Speed Carbon delivers the next generation of adrenaline-filled street racing and will challenge players to face the ultimate test of driving skill on treacherous canyon roads.
"We pride ourselves on our ability to reinvent the franchise and continually uncover new and exciting trends in car culture. Canyon Racing is a real test of a driver's skill and we think it provides a fantastic game play opportunity to lean into," said Larry LaPierre, the game's executive producer.
What starts in the city is settled in the canyons as Need for Speed Carbon immerses you into the world's most dangerous and adrenaline-filled form of street racing. You and your crew must race in an all-out war for the city, risking everything to take over your rivals' neighbourhoods one block at a time. As the police turn up the heat, the battle ultimately shifts to Carbon Canyon, where territories and reputations can be lost on every perilous curve. Need for Speed Carbon delivers the next generation of customization giving you the power to design and tweak your crew's cars in every way using the ground-breaking new Autosculpt technology. Represent your car class, your crew, and your turf in Need for Speed Carbon, the next revolution in racing games.
Need for Speed Carbon will be available for Xbox 360 video game and entertainment system, PlayStation3 computer entertainment system, and Wii as well as the PlayStation2 computer entertainment system, Xbox videogame system from Microsoft, Nintendo GameCube, Nintendo DS, Game Boy Advance, PSP (PlayStation Portable) handheld entertainment system, PC and mobile.
Posted by Al
on 06/23 at 01:40 PM