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COMMENTS
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G4techTV goes dual screen for the DS
The network will simultaneously broadcast G4techTV programming and Nintendo DS gameplay for 20 consecutive hours on Sunday, November 21.
To celebrate the release of this new hand-held video game system, G4techTV is partnering with Nintendo to offer viewers the complete Nintendo DS dual screen experience for one day only. Making a move that has never been done before, G4techTV, the network all about video games, will transform its broadcast signal into "TV Dual Screen Mode" for 20 consecutive hours, replicating the Nintendo DS system on "Nintendo DS Day" this Sunday, November 21.
"This has never been done on TV," comments Dale Hopkins, Senior Vice President of Ad Sales and Distribution for G4techTV. "This program demonstrates how G4techTV has the capability to develop a campaign that immerses viewers in a complete experience to support the launch of a pioneering video game platform. We look forward to extending this innovation to other categories."
"Nintendo DS Day" will feature G4techTV programming on the top screen of the look-alike system, while DS gameplay footage airs simultaneously in the bottom screen, replicating the two-screen experience of playing the Nintendo DS. "Cinematech," the show that gives viewers an inside look at game trailers, mini-movies and real-time gameplay, will premiere a special episode utilizing both screens to offer the true Nintendo DS experience.
Launching on Nov. 21 nationwide, the Nintendo DS is a ground-breaking new platform that boasts dual screens, touch-screen and voice-recognition interfaces and wireless capabilities. The 1 million Nintendo DS units available in North America are expected to be depleted by year's end. The G4techTV promotion was created through a partnership with both Nintendo and Starcom, and is part of Nintendo's aggressive, multifaceted marketing program to launch the innovative new system.
"Nintendo DS Day" is another example of how G4techTV is continuing to reinvent the holidays for video game fans. The network recently celebrated "GTA TV" and "Halo 2 Day," in honor of the releases of Grand Theft Auto: San Andreas and Halo 2, with full days of themed programming. These video game holidays honor the biggest days for gamers throughout the year.
Tune-in to "Nintendo DS Day" Sunday, November 21 only on G4techTV.
Posted by Al on 11/19 at 02:53 PM
on what channel is g4tech?
· Posted by
on 11/21 at 12:25 PM
G4techTV is only Avalible through DirectTv...its on Channel 354....its nthing but Games..it rocks
· Posted by
on 12/05 at 09:22 PM
Nothing*
· Posted by
on 12/05 at 09:22 PM
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