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NEWSLETTER

COMMENTS

Japanese game makers set sights on mobile platforms

The DS, PSP, and mobile phones are targeted for market growth. From Reuters, "At the three-day Tokyo Game Show which started on Friday, 26 percent of 461 software titles being showcased are intended for either handheld machine or cellphones. That's up from 21 percent last year."

"NTT DoCoMo Inc., Japan's dominant mobile phone operator, is displaying 45 mobile phone game titles for trial by visitors, compared with 36 titles a year ago."

"Software for the portable games market, which is currently dominated by Nintendo's GameBoy Advance SP handsets, accounted for 23 percent of the 309 billion yen ($2.8 billion) domestic game software market in 2003, according to the Computer Entertainment Supplier's Association."

"New platforms are a welcome move for game creators also because it gives them an additional chance to recover growing development costs just as movie studios recover huge production costs through theater showings, TV broadcasting and sales of packaged DVDs."

"The size of the Japanese video game market -- software and hardware combined -- shrank for the third straight year in 2003 to 446.2 billion yen as game makers compete with mobile phones, Internet and DVDs for consumers' leisure spending. ($1=110.72 Yen)"


Posted by Al on 09/24 at 01:58 PM

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